When one thinks of High Fashion, a hoodie sweatshirt isn't the first article of clothing that comes to mind... or one that comes to mind at all; However, that is why I loved the idea of using the 'High Fashion' text on a casual hoodie because it is enigmatic and a fun play on words.
While High fashion typically describes haute couture garments and designs that are trend-setting, unique and exclusive, this paint-splattered graphic design suggests a different kind of 'high' fashion; perhaps one that scoffs at the fashion elitist society of Hollywood and the affluent "1%" in favor of one that is relaxed, relatable and practical for the party-loving rebels of society who just want to get high.
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